CASE 01
+32.8% Net Profit YoY — from $1.54M → $2.04M

- +32.8%
- Net profit
- +19.6%
- Sales
Scaled to $6.86M sales (+19.6%) while lifting net profit to $2.04M (+32.8%) using our Profit-First PPC system (cut bleeders, reallocate to winners, protect contribution margin).
In 2023 this account closed at $1.54M net profit. After our Profit-First interventions—bleeder cuts, ACOS triage, and bid calibration by contribution margin—net profit climbed to $2.04M (+32.8%) with sales up to $6.86M (+19.6%). Margin protection > vanity volume.





